Sables Shop

The owner asked me to build a logo for his new shop which focuses on Fur wear. He wants the logo to be minimalistic and cute. so I searched for the meaning of sables and it showed the result as mammals with fur. when I was in search of furry mammals I saw a cute squirrel. The owner wants the logo to be cute. so drawn some rough logos using the squirrel. suddenly I started seeing the S shape in its Tail. The starting letter of the shop and the S shape tail worked for me. Finally made the Logo started with a rough sketch and finished with Golden Ratio Rule.